In 2026, the global real estate market is no longer just about “location, location, location.” For the modern investor, it is about yield, liquidity, and smart entry. While traditional European markets remain prestigious, the data shows a significant shift toward high-performance emerging hubs like the Alanya real estate market.
We have conducted a professional ROI analysis comparing Alanya with two Mediterranean giants: Marbella (Spain) and Crete (Greece).
2026 Investment Comparison Table
The following data represents the average performance of a mid-to-high segment 1-bedroom apartment in 2026:
| Region | Avg. Price per m² | Annual Rental Yield (ROI) | Amortization Period |
| Alanya (Turkey) | €2,300 – €3,100 | 7.2% – 8.5% | 12 – 14 Years |
| Marbella (Spain) | €7,000 – €9,500 | 3.2% – 4.1% | 26 – 30 Years |
| Crete (Greece) | €3,800 – €5,200 | 4.4% – 5.3% | 19 – 22 Years |
1. Capital Efficiency and Market Entry
In Marbella, entering the market requires a heavy capital commitment. For the price of a single studio in Spain, an investor can acquire three luxury apartments in Alanya. According to market insights from Saray Homes, this allows for superior portfolio diversification and minimizes the risk of vacancy, which is a key strategy in 2026.
2. Strategic Growth and Geography
The rise of the “Digital Resident” has stabilized rental incomes in the region. Alanya’s strategic location and high-speed infrastructure have made it a year-round destination, pushing net yields significantly higher than the European average. While Crete relies heavily on short-term seasonal tourism, Alanya offers a robust, 12-month rental market.
3. Net Yield: The “Hidden” Expenses
When calculating ROI, one must consider tax and maintenance.
- Europe: High property taxes and complex inheritance laws often cut into your net profit by 1.5% to 2% annually.
- Alanya: Low annual property taxes and lower maintenance fees ensure that the Gross ROI remains very close to the Net ROI, putting more money back into the investor’s pocket.
The Verdict:
Prestige is valuable, but profitability is essential. As of 2026, Alanya remains the most rational choice for investors seeking high-yield assets in the Mediterranean basin.
